Report of Global Auto Market in 2020
With the end of 2020, the countries of the world began to publish this year’s automobile sales data. Although it is expected that the global car market will be severely tested by COVID-19’s influence, but it did not expect it to be so big.
With the end of 2020, the countries of the world began to publish this year's automobile sales data. Although it is expected that the global car market will be severely tested by COVID-19's influence, but it did not expect it to be so big.
Nearly 80% of the countries that have published their car sales reports have seen sales decline. Among them, in the European market, the car sales of the United Kingdom (brexit), France, Spain, Italy and other countries all fell by more than double digits, with Spain falling the most; the car sales of Asian countries are relatively stable, with only Japan market showing a significant decline; and the United States, Australia and other countries also showing varying degrees of decline. However, in the global auto market environment of collective decline, the sales of new energy vehicles rose against the trend and became the biggest bright spot.
Sales of new energy vehicles in Europe increase significantly
In January 5th, the novel coronavirus pneumonia (SMMT) issued a statement that New Zealand's sales of new vehicles dropped to nearly 1 million 630 thousand in 2020, down nearly 30% from the same period last year, the largest annual decline since 1943 and the lowest level since 1992. Among them, diesel vehicle sales accounted for about one fifth of the overall sales, and pure electric and plug-in hybrid vehicles accounted for about one tenth of the total sales.
Similarly, the car sales in France in 2020 will be about 1.65 million, a year-on-year decrease of 25.5%; the car sales in Italy in 2020 will be about 1.3815 million, a year-on-year decrease of 27.9%; the car sales in Spain in 2020 will be about 851000, a year-on-year decrease of 32.3%. Although the overall automobile market is not prosperous, the sales of new energy vehicles in Europe are rising with the promotion of national policies.
Take France as an example, the data shows that in 2020, the sales volume of new energy vehicles in France will be 185300, with a year-on-year growth of 201.34%. According to the French Automobile Manufacturers Association (CCFA), in June last year, the French government provided billions of euros in epidemic relief to the automobile industry. If car owners replace old cars with new or used cars that meet the current carbon emission standards, they can get subsidies of up to thousands of euros. The French government has extended the incentive plan until July 1, 2021, hoping to boost the market.
German road traffic regulators said on January 7 local time that the sales of pure electric vehicles in Germany will triple to more than 194000 in 2020. As the third largest electric vehicle market in the world, Germany's government and enterprises are also vigorously promoting the development of electric vehicles. It is reported that in 2020, Germany will increase subsidies for new energy vehicles. Pure electric vehicles and plug-in hybrid vehicles under 40000 euro can enjoy government subsidies of 6000 euro / vehicle and 4500 euro / vehicle, and the amount of subsidies has increased by 50%. Models with vehicle prices higher than 40000 euro can receive rewards of 5000 euro and 3750 euro per vehicle respectively.
Since June last year, the German government has also required gas stations to add electric vehicle charging facilities, which is also one of the contents of its 130 billion euro economic revitalization plan. In November 2019, the German prime minister said that he hoped to build 1 million electric vehicle charging points in the country by 2030, and adding electric vehicle charging facilities at gas stations would help to achieve this goal.
In addition, the proportion of new energy vehicle sales in Norway, Sweden, the Netherlands and other countries also reached record highs. On Tuesday, January 6 local time, the Norwegian highway Federation (ofv) released the latest data, showing that in 2020, Norway's electric vehicle sales accounted for a record 54.3%, becoming the world's first country with more than half of the annual electric vehicle sales. In 2020, the sales volume of pure electric vehicles in Norway will be 76789. The four best-selling models are Audi e-tron, Tesla Model 3, Volkswagen id.3 and Nissan LEAF.
In addition to Norway, in December 2020, the Dutch electric vehicle market share also reached a staggering 69%. Last year, the Netherlands even briefly became Tesla's largest market in Europe. It is reported that due to the delivery of VW id.3, pure electric vehicles have gained 21% market share in the Netherlands, which will be increased to 25% if plug-in hybrid models are included. In 2020, the top three electric vehicles on the Dutch market are Volkswagen id.3 (10954), Tesla Model 3 (8374) and Hyundai Kona ev (7761).
In the latest market report, strategy & of PwC's consulting company points out that by 2035, the sales of new energy vehicles in the European market will account for 67%, and the market share will be ahead of other global markets; China's market will also reach more than 55%, while in the United States, traditional fuel vehicles will still occupy 86% of the car market.
U.S. auto industry's fourth largest annual decline since 1980
However, the forecast time line is a bit long, and it is unknown whether there will be any changes in the future. As the second largest automobile market in the world, how about the performance of American automobile sales in 2020? According to the Wall Street Journal on January 6, analysts from several research companies said that after the final results are obtained, the U.S. car sales in 2020 are expected to reach 14.4 million to 14.6 million, a year-on-year decrease of about 15%. This is the fourth largest annual decline in the U.S. auto industry since 1980, with the first three being 19.1% in 1980 and 18% and 21.2% in 2008 and 2009 respectively during the great depression.
From the perspective of subdivided models, light truck models represented by pickup trucks are still the pillar of American automobile sales. According to the statistical data of marklines, in December 2020, the sales volume of light truck in the United States was 1.262 million, a year-on-year increase of 10.5%; while the sales volume of passenger car was only 355000, a year-on-year decrease of 10.8%. In 2020, only Tesla, Volvo, Mazda and Alfa Romeo have achieved sales growth among the 17 largest auto companies in the U.S. market. Among them, Tesla's sales increased the most, with a cumulative sales of 260000 vehicles in the U.S. market in 2020, a year-on-year increase of 20.3%, accounting for half of its global sales.
Sales of other brands were slightly weaker. Data show that in 2020, the sales volume of General Motors in the United States fell 12% year on year to 2.55 million vehicles, the lowest level since 2.5 million vehicles in 2011. Among them, sales from individual users decreased by 6% year-on-year, and pickups and SUVs contributed most of the company's sales. It is worth mentioning that the sales volume of Chevrolet Corvette increased by 20.2% year on year, and the sales volume of pure electric Chevrolet bolt EV increased by 26.4%.
In 2020, Ford's sales in the United States decreased by 15.6% year-on-year, including 11.3% for trucks and 9.7% for SUVs. Andrew Frick, Ford's vice president for U.S. and Canadian sales, said the fourth quarter of last year was a turning point as the company shifted its focus from cars to trucks, SUVs and crossover vehicles to meet market demand. "The 5.3% increase in retail sales in December last year is strong evidence that the change has worked. Last year, Ford launched the redesigned F-150 pickup, the new Bronco sport and Mustang mach-e.
FCA's U.S. sales in 2020 are down 17.4% year-on-year, and Alfa Romeo is the only brand to achieve annual sales growth. In terms of models, except for Alfa Romeo Stelvio crossover vehicle sales growth of 8.9% and Jeep Gladiator pickup truck sales almost doubled, all models of FCA's six major brands are in decline in 2020. Compared with 2019, the sales volume of Ram Pickup decreased by 11.1% year on year.
The overall Asian market is relatively stable
Compared with European and American markets, the overall situation of Asian market is relatively stable. On January 11, the China passenger Federation released the production and sales data of passenger cars for December 2020 and the whole year. According to the data, in 2020, the total production of passenger cars in the narrow sense was 1945.3 million, a year-on-year decrease of 6.2%; the total retail sales was 19.288 million, a year-on-year decrease of 6.8%. Although the production and sales data are still falling, the whole car market has been steadily warming up, and the decline has narrowed. Especially in the aspect of new energy vehicles, the total retail sales of the whole year reached 1.109 million, with a year-on-year growth of 9.8%, showing the characteristics of reverse strong growth, which promoted the strength of the automobile market.
In 2020, Tesla topped the list with 137459 new energy passenger cars, followed by Hongguang Mini with 112758, followed by Euler R1 (46774) and AION S (45626 vehicles), brand new Qin ev (41219 vehicles), Chery EQ (38249 vehicles), ideal one (32624 vehicles), BYD Han ev (28772 vehicles), BYD Han ev (28772 vehicles), Weilai ES6 (27945 vehicles), BMW 5 Series PHEV (23433 vehicles).
Japan's auto market has also seen a significant decline. According to the data of Japan Automobile Industry Association, in 2020, Japan's auto sales volume was about 4.5986 million units, a year-on-year decrease of 11.5%, but the decline rate is continuing to narrow, and the sales volume of new cars in December increased by 10.2% year-on-year. In 2020, South Korea's domestic car sales will be 1.607 million, with a year-on-year growth of about 4.8%. Among them, 555000 cars, a year-on-year increase of about 5.4%. It is understood that the growth of sales in South Korea last year was due to the personal consumption tax reduction and exemption policy launched by the South Korean government for the automobile market. Thailand's car sales have also gradually stabilized and rebounded. According to the data, Thailand's new car sales in November 2020 were 79000, up 2.7% year-on-year, the first positive year-on-year growth in 18 months.
Although the current global epidemic situation has a trend of counterattack, many research institutions still regard 2021 as the year of rebound. IHS Markit, a market research firm, said that under the impact of the epidemic, global sales of light vehicles (including cars and light trucks) will drop by 15% year-on-year in 2020 to 76.5 million units, and increase by 9% year-on-year in 2021 to 83.4 million units.
The agency pointed out that although many automobile markets still need to face the problems caused by the epidemic, the losses caused by online sales and non-contact delivery can offset some of the former. After the decline in 2020, global automobile demand will recover in 2021, especially in China and the United States.
Figure | from the Internet
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